Digital Marketing Training

Master Digital Marketing Strategy, Performance Marketing, SMM, Funnels, Instagram Ads, Facebook Ads, Google Ads, Amazon, YouTube, Podcast, and much more!

What you'll learn

Build a Digital Marketing Strategy
Master ChatGPT with Prompt Engineering
Find Your Online Audience & Drive Targeted Traffic
Create a Website in 24 Hours
Build an Email List and learn Email Automation techniques
Analyze Website Data
Create Converting Google Ads, Facebook Ads, Instagram Ads, etc

Create a Content Strategy Plan
Build a Community
Organic Facebook Marketing
Make Money as an Affiliate Marketer
You will understand how to use Google Tag Manager to implement tags to your website without slowing down the speed of your site
You will become a master of Google Analytics 4. So you can look at what people are doing on your website and where are they coming from

Our Training Process

Practical Session

Assignment

Projects

Be Job Ready

Interview Preparation

Resume Building

Key Highlights

Personalized career coach
90% Practical Training
Certification
100% Job Guarantee
Study material
Instant doubt solving
Mock Interviews
Live Projects

Course Content

INTRODUCTION TO SEO

How a Search Engine works.
Factors affecting rankings of a website.
Four dimensions of SEO.

KEYWORD RESEARCH AND COMPETITIVE ANALYSIS

Create and expand initial seed list.
Difference between short tail and long tail keywords.
SEO Keyword Strategy.
KW difficulty to help in KW prioritization.
SERP opposition analysis.
Which keywords to target?
Query types.
Tools for KW Research.

ON PAGE OPTIMIZATIONS

What is On Page optimization?
How to select domain name?
Page Naming and Folder Naming.
Image Naming, Image Title and Alt Tags Creation.
What are Meta Tags?
Redirection Tags, Heading Tags (H1 to H6).
What is content writing?
Internal Linking.
HTML, XML Sitemap creation.

OFF PAGE OPTIMIZATIONS

Outbound and inbound Links.
Why backlinks are important?
How to get backlinks?
Difference between follow and no follow backlinks.
What is Google Page Rank?
How to increase Page Rank?
Search Engine Submission.
What is Off Page content writing?
Directory Submissions.
Article writing and submissions.
Press release writing and submissions.
Types of link building.
Google’s Disavow Tool.

SITE DESIGN & ARCHITECTURE, TECHNICAL SEO

Website Taxonomy.
Internal Linking Structure, Site and Search Architecture.
Bread Crumbs.
Blog Architecture.
Links in body vs navigation links.
Robots.txt.

LOCAL SEO

Introduction to Local Search.
Local Search Ranking Factors.
Optimizing Local Presence.

SEO SITE AUDITS

Introduction to Site Audits.
Content and Crawl issues.
Sitemap.
Robots.txt and Canonicalization issues
Information architecture, Internal link and Inbound link issues.
On Page and Site Speed Issues, SEO Audit.

CRITICAL ALGORITHM UPDATES & SEO TRACKING

How the Panda update changes SEO?
Penguin Update.
Hummingbird Update.
Mobile Friendly Update.
Tracking SEO Performance.

Creating and Setting Up Our First Google Ads Account

How to Make the Most of This Course, Plus a Sneak Peak of What’s to Come!
Google Ads Formula Calculator.
What is Google Ads?
Complimentary AdVenture Media Account Audit (exclusions apply).

Introduction to Google Ads

Creating Your Firs Gooogle Ads Account.
Understanding the Google Ads Account Hierarchy.
Using Your Website Navigational Structure to Structure Your Google Ads Campaigns.
Understanding Network Settings.
Location Targeting.
Configuring Location Targeting in Google Ads.
Viewing Location Reports in Google Ads.
Understanding Advanced Location Options.
Setting and Configuring Languages.
Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads.
Finding Your Hourly Reports in the Google Ads Interface.
Using Google’s Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit.
Bidding Strategies.
Manual CPC Bidding.
Campaign Start and End Dates.
Introduction to Dynamic Search Ads!.
Understanding Sitelink Extensions.
Callout Extensions.
Call Extensions.
Structured Snippet Extensions.
App Extensions.
Message Extensions.
Location Extensions.
Promotion Extensions.
Price Extensions.
Understanding Ad Rotation Settings.
The Basics of Ad Scheduling.
Understanding the Basics of Device Targeting.
Understanding Campaign URL Options.
Quiz :
How Well Do You Know Your AdWords Basics?

Structuring Your Ad Groups Like A Professional

Ad Group Structure Basics and Organization.
Ad Group Structure Ideas.
Creating Our First Ad Group in Google Ads.

How To Write Killer Ads in Google Ads!

The Anatomy of Google Text Ads.
Compliance in Google Text Ads.
Requesting a Manual Review of Your Ads and Expediting the Process.
Best Practices for Successful Text Ads.
Real Life Case Ad Copy Case Study: Medical Equipment Company.
The BJ Fogg Behavioral Model.
Creating Our First Ad in Google Ads.
Quiz :
Testing Your Ad Writing Skills.

Setting Up Your AdWords Billing

Configuring Your Billing Details in Google Ads.

Keywords in Depth – The Heartbeat of Your Account

Keyword Basics: Keywords vs Queries.
Keyword Research.
Keyword Planning.
Keyword Organization.
Keyword Match Types.
Using the Search Term Report to Find Negative Keyword.
Understanding Negative Keyword Lists.
Traffic Sculpting: Negative Keywords at the Ad Group Level.
Adding Negative Keywords at The Ad Group Level.
Traffic Sculpting Using OPTMYZR.
Keyword Bidding Basics: Setting Your Initial Max CPC Bids.
Keyword Research.
Keyword Planning.
Keyword Organization.
Quiz :
Understanding Keywords.

Account Structure – How To Structure Ad Groups Like A pro

Account Structure: How To Create A New Ad Group Within Your Campaign.
Importing Your Keyword Lists From Excel Into Your New Ad Group.
Creating Multiple, Relevant Ads For Your New Ad Groups.
How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign.

The Incredible Dynamics Of The AdWords Auction

Introduction To The AdWords Auction.
Understanding Quality Score: Click Through Rate And Ad Relevancy.
Understanding Quality Score: Landing Page Quality.
Understanding Ad Rank and How It Is Calculated.
When You Could Ignore Low Quality Scores (and when you can’t!).
Work on Live Projects

Expanding And Refining Your Campaigns

Navigating The AdWords Dashboard.
How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns.
Editing The Essential Campaign Settings.
Create New Campaigns That Will Improve Your Results.
How To Use Your Website To Make The Best Campaigns Possible.
Set Up Powerful Custom Schedules For Your Campaigns.
Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules.

Negative Keywords – Your Greatest Ally

Understanding Negative Keywords In-Depth.
Using Broad, Phrase and Exact Match With Your Negative Keywords.
Adding and Removing Negative Keywords and Negative Keyword Lists.

Making Your Ads Unstoppable With Multiple Ad Extensions

Introduction To Ad Extensions.
The Benefits Of Using Ad Extensions.
Different Types Of Ad Extensions and Best Practices.
Adding Sitelink Extensions.
Configuring Your Sitelink Extensions For The Best Results.
Adding Callout Extensions And Phone Extensions.

Remarketing – Your Secret Weapon To Converting Like A Boss

The 5 Primary Forms Of Remarketing.
Realizing The Benefits And Importance Of Remarketing.
How To Create And Add Your Remarketing Tag.
Creating Your First Remarketing Audience.
Configuring Your Remarketing Campaign Settings.

Keeping Track Of Profits With Conversion Tracking

Understanding The Basics Of Conversion Tracking.
Exploring The Different Conversion Actions Visitors Take On Your Site.
Setting Up Conversion Tracking For Form Submissions.
Generating And Installing Your Conversion Tracking Tag.
Understanding The Basics Of Phone Call Tracking.
Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data.

Profitable Bidding Strategies

Return On Investment (ROI) vs. Return On Ad Spend (ROAS): Important Distinction.
How To Mathematically Calculate ROI and ROAS.
Calculating Max CPC Bids From Your Conversion Rate And Conversion Value.
Calculating Profitable Keyword Bids Based On Revenue Per Click.

Using AdWords Scripts To Enhance Performance and Increase Optimization Speed

Introduction To AdWords Scripts – What Are Scripts?
Bidding To Average Position AdWords Script.
Work on Live Projects.

INTRO TO FACEBOOK MARKETING

Learn How I Get $0.01 Likes and Clicks that Lead to Sales with this Course!
Basics of Facebook Ads.
How to Create a Sales Funnel on Facebook – CREATE YOUR OWN NOW!

FACEBOOK PAGE

Facebook Profile VS. Facebook Page.
How to Create and Optimize a Facebook Page.
Basics of Facebook Ads.
How Do I Claim My Vanity URL on Facebook.
Top 5 SEO Tips for your Facebook Page.
Why Keyword Research is CRUCIAL!
How to Use Keywords in your Facebook Page Description.
What Makes your Facebook Page Awesome?
How to Install Facebook Apps + Best Facebook Page Apps.

FACEBOOK ADS

Marketing 101 + The Ultimate Ad Hack.
Facebook Ads Funnel – PDF.
The Ultimate Guide to Creating Facebook Ads by – PDF.
Step 1 of Facebook Ads – CAMPAIGN.
Steps 2 of Facebook Ads – AD SET.
Step 3 of Facebook Ads – AD.
The 4 Elements of a Perfect Facebook Ad – PDF.
Budgets, Bidding & Schedules for Facebook Ads – PDF.
A/B Split Testing 101.
70%-20%-10% + Create Post Engagement Ads.
Using the “Create A/B Test” at the Campaign Objective Level in Facebook.
Split Test Images with Carousel Ads.
List of Cheapest Countries for Facebook Ad Clicks.
How to Create Facebook Page Like Ads Targeting Cheap Countries.
How to Create a Viral Video.

FACEBOOK PIXEL

Facebook Pixel, Standard Events, and Custom Conversions.
How to Install the Facebook Pixel in 2019.
Facebook Pixels: What do you want to track?
Facebook Audiences and Targeting – PDF.
The BEST Lookalike Audience HACK.
Standard Events or Custom Conversions?
Did you install the Facebook Pixel in 2015 or before? HOW TO CONVERT TO THE NEW!

Types of Facebook Ads – IN DEPTH ANALYSIS

Lead Generation Ads.
Use the Facebook Pixel for Remarketing/Retargeting Ads.
Catalog Sales / Dynamic Ads.
INSTAGRAM ADS on FACEBOOK!
Advanced Instagram Guides.
Local Business Ads on Facebook (Brick & Mortar Businesses) – PDF.
Facebook Messenger – PDF.
Messenger Chat Bots Ultimate Guide.
Facebook Offers and Facebook Offer Ads – PDF.
“Click to Call” or “Call Now” Facebook Ads – PDF.
How to Use Facebook LIVE – PDF.

FACEBOOK ENGAGEMENT

Facebook Engagement – PDF.
Facebook Videos – PDF.
Mastering the Facebook Algorithm – PDF.
Social Media Posting Calendar – Planning is Your Key to Success!

FACEBOOK REPORTING & INSIGHTS

What is Ad Relevance + How to Increase It — PDF.
Facebook Tracking + Reporting — PDF.
Learn the Power of Facebook Insights.
Audience Insights.

Social Media Marketing

Why is Social Media Marketing Important?
What Content Should I Share?
Social Media Management Tools: How to Cut Posting Time in Half.
Want to learn more about Social Media Marketing?

Business Manager + How to Start a Facebook Ad Agency / Business

How to Get Marketing Clients.
The Complete Facebook Business Manager Guide — PDF.
Pages in Business Manager.
Ad Accounts in Business Manager.
WATCH US: Add an employee to my Facebook Business Manager.
Marketing Ad Agency Proposal and Contracts.

A Complete Introduction to Instagram Marketing.

Instagram Marketing Course Introduction.
Establishing Your Instagram Account.
Your Instagram Starter Mission!
Instagram Marketing Module 1 Quiz.

Setting Up Your Optimized Power Account on Instagram.

Choosing the Perfect Instagram Handle / Username.
Choosing the Right Instagram Name.
Perfecting your Instagram Display Picture.
Optimizing Your Instagram Bio.
Creating your Instagram Account Call-to-Action (CTA).
Setting up your Instagram Power Account Quiz.

Creating the Ultimate Instagram Content Game Plan

Photo Licensing and Image Ownership.
What to post on Instagram (Theme and Purpose).
The Best Times to Post on Instagram?.
How to Post Media on Instagram.
Increasing your Image and Video Exposure.
Creating the Ultimate Instagram Content Game Plan Quiz.

Creating Business & Making Money from Your Instagram Account

Instagram Mindsets: Building Trustworthy Long Term Relationships.
Instagram Process for Converting Followers to Customers.
CTA 1: Converting Followers to Website Visitors.
CTA 2: Converting Website Visitors to Email Addresses.
CTA 3: Converting Emails, and Instagram Followers to Sales.
Interview with Ben Altman – How to make thousands of dollars from your Emails.
Creating Business from Your Instagram Followers Quiz.

BONUS Apps, Tricks, and Strategies for increasing your results

Instagram App, Trick, and Strategy 1: Instant Social Proof.

Instagram Stories and Your Business!

Bonus module on Instagram Stories and YOUR business.
Introduction to Instagram Stories.
Creating Your Own Instagram Story.
Instagram Story Tips.
My Story.
Instagram Live.
Successful Instagram LIVE Replay.

Bonus Lectures

Introduction to IGTV.
IGTV Walk Through.
Two examples of how brands are utilizing IGTV.
Uploading an IGTV Video to your Channel.
Instagram Live.

Introduction to Instagram Ads for Business

Introduction to Instagram Ads.
Getting into the Right Mindset to Crush Instagram Ads.
A Walk Through on How To Run Ads Using the Facebook Ads Manager.

Skills you will gain

Digital Marketing Search Engine Optimization (SEO)Pay-Per-Click (PPC) Advertising Facebook Ads Instagram Ads Email Marketing Social Media Marketing Content Marketing Affiliate Marketing Content Creation Web Analytics Tools Marketing Strategy A/B Testing and Experimentation

Course Certification

Become a Certified Digital Marketing Expert with TryCatch Classes and enhance your career prospects to the next level.

This certificate serves as an official badge of your successful course completion, highlighting your expertise.

Students Reviews

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TryCatch Classes offers an excellent learning environment. All the teaching staff is exceptional. As a newcomer to web development, all concepts were explained clearly.

Arindita Dhar

Full Stack Developer
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Jim John

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Genuine reviews for our Digital Marketing Training

Swapnil Patil

Digital Marketing Executive

One of the best classes for Digital Marketing course in mumbai. I completed my course in 4 month and I cracked 5 interviews & got job in good company. Your all doubts are cleared.end to end deep learning.teachers are very professional

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Raza Masani

Digital Marketing Executive

I have done my Digital Marketing Course From TryCatch Classes And the course was worth it and have worked on practical live projects. Also got a job from TryCatch Classes. Specially Thanks to Mohnish and Mehul Sir and to the faculty for helping to provide right guidance.

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Ankit Jaiswal

Digital Marketing Executive

I completed my Digital Marketing course from TryCatch Classes. They delivered more than what they promised. I worked on lots of live projects and websites. Now I am working as a Digital Marketing expert and now my salary is 44k.. The ambience and environment is also amazing. I am so grateful for all the practical experience I got from trycatch. Can’t thank you guys enough. I have already recommended 2 more friends to trycatch.. If anyone is looking for the best digital marketing training institute in Mumbai, then TryCatch is the place to go.

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Ankit Jaiswal

Digital Marketing Executive

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Shivani Mishra

Digital Marketing Executive

Great place for learning. Full support for students by nice Teaching faculty. Mehul sir & Mohnish sir are also very supportive and motivating.

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Shivani Mishra

Digital Marketing Executive

Great place for learning. Full support for students by nice Teaching faculty. Mehul sir & Mohnish sir are also very supportive and motivating.

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Rohan Sompura

Digital Marketing Executive

It was joy to learning from TryCatch Classes.

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Nidhi Gupta

Digital Marketing Executive

TryCatch classes is the one of the best class for learning and placement point of view.

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Student's Portfolio

UX-UI Designer

Mansi Sanghani

UX-UI Designer

Mansi Sanghani

UX-UI Designer

Mansi Sanghani

UX-UI Designer

Mansi Sanghani

UX-UI Designer

Mansi Sanghani

UX-UI Designer

Mansi Sanghani

UX-UI Designer

Mansi Sanghani

UX-UI Designer

Mansi Sanghani

UX-UI Designer

Mansi Sanghani

UX-UI Designer

Frequently Asked Questions (FAQs)

What is the duration of the course?

Total duration is approximately 4 months. Thereafter you’ll be given several Live Projects to work on.

Is there 100% Placement Guarantee after the course is over?

Yes, we provide 100% Placement Guarantee in our Digital Marketing training course in Mumbai.

Are there any prerequisites before starting Digital Marketing Training?

Anyone can learn Digital Marketing.

Who teaches Digital Marketing?

At TryCatch, our team consists of seasoned experts with over 15 years of experience. A skilled Digital Marketing Expert will be guiding students, encouraging them to ask questions without hesitation, and enabling us to effortlessly address all your inquiries.

Is the course Online or Offline?

This Digital Marketing course is available offline & online both. You may choose whatever is feasible for you.
Offline course can be done at our Borivali Branch in Mumbai.
Online Live Course can be done on Zoom or Google Meet.

Who can learn Digital Marketing?

This course is designed for everyone, even if you’re studying Commerce, Arts, or Mechanical subjects, or if you’re still in school. It doesn’t matter what your background is, you can definitely learn this course.

What software and tools do I need for this course?

All the tools required for this training will be installed during the course.

Will I receive a certificate upon course completion?

Upon completion of the course, you will receive an official global Digital Marketing certificate. This certificate serves as an official badge of your successful course completion, highlighting your expertise.

Can I interact with instructors and ask questions during the course?

Absolutely! Our instructors are always available to answer all your questions and solve your doubts.

Are there any real-world projects or case studies in the course?

Yes, we incorporate real-world projects and case studies into the course to help you apply what you’ve learned in practical scenarios.

Is there a money-back guarantee if I’m not satisfied with the course?

We offer a satisfaction guarantee. If you are not satisfied with the course within a specified timeframe, you can request a refund.

Companies where our students are placed

Here's everything you're going to get

100% Guaranteed Placements
Easy-to-follow modules
Study Materials
Tutorials
Interview Q&A Library
Industry Oriented LIVE Projects
Mock Interviews
Access to Private Jobs Group
Be Job Ready

Digital Marketing Training

What you'll learn

Our Training Process

Practical Session

Assignment

Projects

Resume Building

Interview Preparation

Be Job Ready

Key Highlights

105 Hrs

25000+

1000+

12.5 LPA

Course Content

Skills you will gain

Course Certification

Students Reviews

Arindita Dhar

Jim John

Jane Doe

Jane Doe

Jane Doe

Jane Doe

Genuine reviews for our Digital Marketing Training

Swapnil Patil

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Raza Masani

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Ankit Jaiswal

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Ankit Jaiswal

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Shivani Mishra

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Shivani Mishra

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Rohan Sompura

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Nidhi Gupta

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Student's Portfolio

Mansi Sanghani

Mansi Sanghani

Mansi Sanghani

Mansi Sanghani

Mansi Sanghani

Mansi Sanghani

Mansi Sanghani

Mansi Sanghani

Mansi Sanghani

Success Stories

Frequently Asked Questions (FAQs)

Companies where our students are placed

Here's everything you're going to get

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